Gain the Attention (and Confidence) of Potential Investors with a Website Redesign

You know the saying, “You never get a second chance to make a first impression”? Not only does this apply with people, it’s also true when it comes to business. And in the B2B world, that first impression usually comes from your website. As the first place that most people find your company, your website plays a crucial role in enhancing your brand reputation, elevating your brand story and messaging, and ensuring a consistent digital presence.

When the economy’s not at its best, tightening the purse strings seems like a wise idea. But actually, investing in your digital presence now will help you prepare for what’s next. Whether you’re getting ready to raise another round of funding, preparing for an IPO, or simply looking to drive business growth, revamping your website helps you stay relevant and competitive. It can also serve to bolster the confidence of potential investors, which can help you reach the next level of investment.  Let’s look at some of the ways a thoughtful website redesign can help B2B businesses connect digital brand experiences with strategic business goals.

Redesign as an investment for growth

Long-term success is all about growth. Before a venture round or even if you’re looking for acquisition opportunities, it’s important to make your company as attractive as possible to potential investors. A website redesign lets you put your best foot forward by differentiating your brand in a crowded market, boosting perception and awareness so you can grab the attention of the right people.

During an economic downturn , such as we’re currently experiencing, many companies slash budgets and cut back on spending. While this may seem like a good way to weather the storm, it’s actually the opposite of what you should do if you really want to thrive in the long-term. With the competition spending less on marketing, a recession provides a rare opportunity to stand out and capture more market share — without a massive boost in spending. Investing in a redesign now can significantly increase brand visibility, generating an exponential return. Take advantage while the market is quiet.

Revamping your website also allows you to directly align your brand with future growth goals — think of it as a way to “dress for the role you want.” This could mean modernizing the look and feel of your website through design elements such as color palette, video graphics, or your visual vocabulary. It could mean appealing to a wider audience with an updated user experience or refreshed brand story. Or it could be about magnifying your online presence with a scalable site that leverages the latest technology advances. It’s all about demonstrating your leadership and future potential to possible investors to inspire confidence in your company’s strength and trajectory.

Taking control of brand perception

The power of good design can’t be overstated in the digital era. While site content and functionality are essential to driving ongoing digital performance and customer engagement, design is a key factor in making that all-important first impression — which happens in the blink of an eye. It’s often how people judge your business as a whole.

At Clear Digital, we understand the transformative power of a thoughtful, strategic redesign on website performance and engagement better than anyone — and we’ve got the numbers to prove it. We’ve been helping B2B leaders create impactful digital brand experiences for over 20 years. To gauge our success when it comes to delivering on client goals, we use proprietary analytics and engagement data to measure KPIs. For example, our recent redesign partnership with supplier data innovator TealBook led to a whopping 81% increase in pageviews.

Success story: Habu’s website redesign leads to acquisition

We’ve also seen extraordinary real-world outcomes in terms of overall value for our website redesign partners. Our client Habu, a leading provider of data clean room software, had experienced considerable growth and was ready to reach a bigger, broader audience. They came to Clear Digital for a website redesign that would bring their bold new visual brand and messaging to life, positioning them as a mature and trusted leader in their industry.

We worked closely with Habu’s team on strategy, creative, and development, with the result being a modern, scalable website that leverages digital best practices, driving audience engagement and lead conversion. The redesign significantly bolstered Habu’s market positioning and visibility, which led to their $200M acquisition by Livewire

To see more of the website redesign, check out the full case study here. While you’re there, take a look at our work for Leadspace, which led to a $46M growth round. And don’t forget Cohesity, which received a whopping $3.7B valuation shortly after a successful rebranding partnership with Clear Digital. If you’re ready to invest in your future with a strategic and thoughtful website redesign, we’re ready to help.