SailPoint: Enterprise identity security made simple and smart

As a leader in identity security services for the modern cloud enterprise, SailPoint is growing fast—but their website wasn’t doing a good job of telling users what they do. The company had a strong brand team that had begun a brand refresh when they realized they needed help executing their vision for the website. They turned to Clear Digital for a complete redesign to bring their new brand to life.

Overview

Close collaboration for a bold brand refresh

Technologies used

Outcomes

Sailpoint acquired by Thoma Bravo for $6.9 Billion

Spreading brand awareness

SailPoint needed a video that would highlight their new brand—and they needed it fast. We worked closely with their design team to bring the brand story to life, from concept and rapid-fire storyboarding to expert voiceover and animation. The 60-second video boldly announces SailPoint’s new identity.

OUR MESSAGE

The core of enterprise security is identity

MISSION

To equip every enterprise to effortlessly manage and secure access to applications and data through the lens of identity

BRAND TONE

Direct
Trustworthy
Personal
Warm

PERSONALITY

Bold
Trustworthy
Intelligent

IDENTITY SECURITY PLATFORM

Intelligent
Autonomous
Extensible

Clear, consistent, and impactful graphics

The SailPoint brand team knew which direction they wanted to go visually. Working collaboratively, the Clear Digital team developed a comprehensive sitewide design system, including icons and graphics. We also designed a new product mock-up style that highlights key pieces of information, making it easier for users to understand what products do. Plus, implementing consistent visual style helps to reinforce the new brand and boost overall visibility—a key goal.

Real-world impact

0%

Time on site

0%

Form conversions

0%

Downloads

Identity security is enterprise security

Mapping out the product marketecture

To help users understand what SailPoint does, we designed a standout product marketecture graphic that’s featured prominently on their homepage. With the platform layer forming the foundation, it provides a clear picture of how SailPoint’s products and vertical capabilities work together to enable identity security across a wide range of touchpoints and locations.

Working closely with SailPoint, Clear Digital built a full design system with documentation and design specifications. Creating this helped to improve visual consistency across their new website and will continue to help their teams moving forward.

Stephanie Fry, Senior Designer

Putting site performance under the microscope

To help SailPoint understand how well the site is performing, we mapped out a new analytics approach and implemented full scale tracking to measure engagement across all CTAs, assets, navigation clicks, promo blades, and forms. Using an interactive dashboard, the SailPoint team can easily access a wide range of KPI reports and tools to slice and dice deep analytics data by region, event, or content. The result? A data-driven experience that continually improves performance.