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Overview

Leading the way in digital risk assessment

Challenge

Standing apart from the crowd

In the digital era, reputation is everything—which makes fraud prevention a make-or-break need for online businesses. When Sift led the way with AI-powered fraud prevention, many others followed. But with all the brands looking and feeling the same, they were no longer standing out. Their new marketing team decided it was time to make some bold moves.

Approach

Infusing color and movement

To make a serious brand impact, the Clear Digital team paired a vibrant new color palette with dynamic patterns, imagery, and fonts. We introduced motion into their website with new navigation and animation, and helped build a brand messaging platform that positions Sift as a true market leader. Finally, we produced a brand video to launch their new look and message into the world.

Technologies used

Jquery Technology
Wordpress Technology
Logo Google
RCB Technology
Marketo Technology
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Launching the new brand.

To share the new Sift with the world, we produced a video that’s full of color, movement, and meaning — just like the new brand. We launched it internally first then at an industry event, for maximum impact.

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Simplify payment fraud management

Your single solution to complete, flexible, and easy fraud prevention.

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As Project Manager at Clear Digital, guiding the Sift website redesign under tight deadlines was both challenging and exciting. Launching this refreshed brand and site wasn’t just about aesthetics—it was about carefully crafting their new messaging and UX to create a seamless, engaging experience that truly embodies Sift’s values and vision.

Oriana Clapper, Project Manager
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A design-driven experience.

In most responsive site builds, the majority of design attention happens in the desktop version, while adaptations for smaller devices typically happen during programming. With the increasing importance of mobile experiences for the company’s users, Cohesity wanted to make sure the mobile version was fully designed to ensure cross-platform consistency and optimal impact.

Grow Fearlessry
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