Guide to Heuristic Analysis for B2B Website Design: 7 Steps to Boost Conversion Rates

In today’s digital climate, you need every available insight to understand your prospects and adapt your B2B firm’s website to satisfy their needs. User testing and site analytics are two ways to explore if your design is functioning properly, but you need to dig deeper to determine whether your user experience connects with users.

Dating back to the earliest days of digital interactions, heuristic evaluations are typically associated with product and app development. However, by adapting the central principles (or heuristics) to your conversion funnel, you can see a real difference in how your B2B site’s design is performing.

What You’ll Learn:

• The 10 heuristics that deliver a better end product for any digital experience.
• Why heuristic evaluation alone can’t produce an optimal UX design.
• How to apply core usability principles to optimize conversions for your B2B website.
• 7 needs that every B2B website must address for its prospects.
• The valuable website cues that build trust with your users.
• How to anticipate your prospects’ needs and create the assurance they need to convert.