The Key Industry Trends Reshaping Web Design and Development for B2B Tech in 2021

Looking toward the year ahead, B2B technology firms find a business landscape that upended multiple norms crucial to their marketing process. Instead of relying on methods driven by person-to-person interactions, firms have grown to adopt virtual experiences and focus on their digital business.

Though many of these changes are here to stay, more are unquestionably still to come. The technology industry is built upon flexibility, and those firms that can anticipate and adapt to what’s ahead will be best positioned to compete.

In this white paper, we look at the latest trends in web design and development across four areas that are critical to securing your firm’s digital future.

What You’ll Learn:

• How the recent shifts in the marketplace will continue to impact your marketing efforts.
• The ways AI and machine learning can anticipate the needs of your website users and improve their experience.
• The critical ingredient to maintaining a productive relationship with any web design agency.
• Why the recent spike in sales of 4K displays will force you to reconsider your website design.
• How your sales and marketing teams must navigate a future without third-party cookies with the advent of new privacy protections.