B2B Technology Website Homepages: The 2020 Fortune 500 Report

At Clear Digital, staying tuned into the website design trends from across our industry is a vital part of what we do. In addition to allowing us to stay informed of shifting norms and development processes, these homepage assessments provide inspiration to find new ways to improve digital communication.

For a B2B tech company, your website provides more than a crucial contact point for new and existing customers. It’s also a crucial means to express the value of your business. In the hopes of allowing B2B companies to expand the reach of their website designs, we’re opening up our evaluation methods to illustrate our impressions of the top B2B tech websites in the 2020 Fortune 500.

What You’ll Learn:

• Homepage design assessments of the 26 largest B2B tech companies, including Cisco, IBM, Intel, and Salesforce.
• Our seven-point evaluation scale that considers each homepage’s functionality, navigation, content, brand, design, interactivity, and engagement.
• The most consistent success stories from the top B2B websites along with the greatest areas of need.
• Successful strategies and common pitfalls for homepage designs.
• The correlation between effective design and user engagement.
• The seven 2020 trends to watch in UX design for your B2B tech website.