B2B Technology Website Homepages: The 2022 Fortune 500 Rankings
The pandemic’s lingering effects mean B2B customers still prefer to interact primarily, if not entirely, online. To that end, a digital-first approach for B2B companies has never been more critical for your website so that visitors are able to find what they need quickly and easily.
Furthermore, it means your digital strategy needs to be dynamic and far-reaching — whether they’re just learning about your company, ready to make a purchase, or looking for support. Companies that fail to deliver on key attributes such as usability, navigation, and narrative risk losing out to the competition.
The Clear Digital team works closely with leading B2B technology brands as well as notable startups to create standout websites and digital experiences. To ensure we’re building digital experiences that drive results, we regularly review the homepages of top brands to see how they serve their business in the face of changing trends. In this third annual assessment of the top Fortune 500 B2B tech company homepages, we’re looking for patterns, best practices, and common shortcomings with an eye to helping other firms elevate their online presence.
What You’ll Learn from this Report:
- Winning strategies and common shortcomings for the homepage designs of the 32 biggest B2B tech companies, including Salesforce, Intuit, Cisco, and NCR.
- Our six-point evaluation method for each homepage, weighing areas such as: functionality, navigation, content, brand, design, and interactivity.
- How we scored each homepage on a scale from lacking/broken to best practice.
- Key observations and trends we noted across the entire landscape.
- Common design missteps from some of the largest companies in the industry and how to avoid them.
- Five key takeaways to help your B2B company improve its digital-first strategy in 2023 and beyond.
