2025 B2B Technology Homepage Effectiveness Report.

The Fortune 500 Rankings

Your homepage is your brand. And many of them are falling short.

Clear Digital’s fourth-annual Homepage Effectiveness Report evaluates how 40 Fortune 500 B2B tech companies perform where it matters most—the homepage. Using our proprietary Website Effectiveness Engine™, we assess six key areas to see how well each brand communicates value, builds trust, and supports conversion.

From standout performers like ServiceNow and Salesforce to the most common missteps across the industry, this year’s rankings offer a clear benchmark for B2B marketing and digital teams preparing for 2026 initiatives.

What You’ll Learn from this Report:

• Rankings and effectiveness scores for 40 Fortune 500 B2B tech company homepages.
• Our six-point evaluation model, including Positioning, UX, Storytelling, CTAs, Trust Signals, and Page Speed.
• Why only 35% scored well on conversion clarity and just 30% showed strong trust signals.
• Key insights and emerging trends from the broader Fortune 500 digital landscape.
• A practical homepage checklist and access to an optional audit using the same scoring criteria.

Download the full report to benchmark your homepage and shape your 2026 strategy.