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Data Management Realigned and Redefined

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Data management realigned and redefined

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Humanizing. Elevating. Updating.

With its breakthrough approach, Cohesity has changed the enterprise-scale data management conversation. From its start-up roots, the company has matured and expanded its reach, and found itself in need of a brand refresh to better capture its modern, market-leading solutions. With a long-standing relationship with Clear Digital, the company knew who to come to for help updating its logo, refining the brand look and feel, and humanizing its digital presence.

Solutions provided

Our Approach

“A major key to the success of this project was the incredible collaboration that took place amongst the Cohesity and Clear Digital teams. We set our sights on a common goal of launching a beautiful digital experience and maintained a stride which elevated the project towards prosperity.”
Dylan Antonetti Project Manager
Outcomes

Cohesity announces a $3.7 billion valuation.

Cohesity receives a significant valuation boost shortly after a successful rebranding partnership with Clear Digital, building on its incredible trajectory and momentum.

Modernizing the logo

In updating the Cohesity logo, the Clear Digital team focused on strengthening its most iconic aspects. The green ‘S’ was an impactful element that became even more stylized with the refresh. By sharpening the angles, making the interlocking ‘C’ design more clearly interpreted, and then echoing these shapes throughout other parts of the Cohesity look and feel, this evolution created a more ownable visual approach. The Clear Digital team also helped the company clearly define its personality attributes which played a powerful role in refining its look and feel, as well as its voice.

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  • Human

  • Simplicity

  • Committed

  • Purposeful

partner
buildings

  • Innovate

  • Authentic

  • Passionate

  • Bold

Brightening Up the Palette

A refreshed palette was a vital part of creating a more approachable and welcoming brand experience. We started by deepening the hue of the signature Cohesity green to make it more functional with text overlays. While previously the brand experience was more gray, green, and white, the expansion of the palette options to expand the use of bright secondary colors in the designs gave Cohesity a bolder, more vibrant sensibility.

Green
Yellow
Orange
Red
Light Blue
Blue
Dark Blue
Dark Green
Cohesity office
Cohesity book
Cohesity products
Cohesity products
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Cohesity Behind the Build

Explore how Clear Digital holistic approach to refining the Cohesity brand and website resulted in the kind of versatile and approachable digital experience that leads the way.

Engaging with Illustrations

Cohesity uses an isometric illustration style that effectively showcases three-dimensional concepts in a two-dimensional format. In updating the brand, the Clear Digital design team added more color and brand patterns to make illustrations more branded and recognizable. By animating the illustrations, Clear also expanded their storytelling capacity.

A Design-Driven Experience

In most responsive site builds, the majority of design attention happens in the desktop version, while adaptations for smaller devices typically happen during programming. With the increasing importance of mobile experiences for the company’s users, Cohesity wanted to make sure the mobile version was fully designed to ensure cross-platform consistency and optimal impact.

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Deep Input. Better Information Architecture

The refreshed website was the first application of the new Cohesity brand. To maximize the impact and optimize the user experience, the Clear Digital team gathered inputs from across the Cohesity organization. Stakeholders from virtually every department participated, and the IA design integrated a broad set of needs into a cohesive experience.

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Real-World Impact

With its refreshed brand and improved website, Cohesity has seen an immediate lift in engagement. Site visitors are spending more time with the company’s online content, which has increased lead generation and conversions.

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Time on Site

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Technologies used:

WebEnertia Digital Agency uses Jquery to build this state of the art website

The powerful JavaScript Library jQuery greatly optimizes JavaScript programming.

Wordpress

An open source content management system, built and supported by an active global community.

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GA4 - Google Analytics 4, integration and reporting of user analytics.

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Technology that enables real-time communication between website visitors and company to increase engagement and sales.

CRM (customer relationship management) - collection of customer data, to gain insights and better understand the customers needs and behaviors.

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